Growth-Driven Digital Marketing Strategist
Helping brands scale through SEO, content, and performance campaigns.
Hello 👋
ABOUT ME
I’m a data-driven digital marketing strategist with 8+ years of experience in SEO, content marketing, and full-funnel growth. I specialize in scaling businesses through smart strategy, creative storytelling, and performance analytics. I'm process-focused, results-oriented, and always ready to solve marketing challenges
My Core Skills & Career Highlights
Strategy & Planning
Strategy & Planning
Strategy & Planning
- GTM Strategy, Positioning
- Funnel Mapping & Segmentation
- Brand Architecture
Search & Content
Strategy & Planning
Strategy & Planning
- SEO Audits, Keyword Research
- Long-form & Web Copywritin
- Content Strategy & Briefing
Growth & Analytics
Growth & Analytics
Growth & Analytics
- Google Analytics, A/B Testing
- Lead Funnels & Landing Pages
- CRO & Campaign Reporting
Tools & Platforms
Growth & Analytics
Growth & Analytics
- Ahrefs, SEMrush, GA4, Meta Ads
- Mailchimp, Notion, WordPress, HubSpot
Digital Marketing Strategist (2023–2025) - Sr Content WriteR
Techrowth Pvt Ltd
Feb 2023 – Jun 2025 | 2 yrs 5 mos
Key Contributions:
- Built and executed full-funnel marketing strategies for global clients in SaaS, health, and education
- Developed SEO-first content calendars, increasing organic sessions by 30–50%
- Designed CRO-focused landing pages and tested variants for higher lead capture
- Created high-performing assets: website copy, blog series, case studies, and email automation
- Optimized PPC campaigns with audience segmentation, copy tweaks, and bid adjustments
- Integrated CRM and email marketing flows, improving MQL to SQL handoff
- Implemented GA4 + heatmaps for data-driven campaign refinements and user journey mapping
About Techrowth
A full-service digital marketing agency serving B2B, eCommerce, and startup sectors. Specializes in integrated campaign execution, content strategy, and analytics-based growth frameworks. Delivered 500+ projects for clients across five countries.
SEO Analyst
Kidadl (UK)
May 2022 – Oct 2022 | 6 mos
Key Contributions:
- Produced 100+ detailed blog briefs with SEO structure, keyword targeting & metadata
- Conducted technical SEO audits, resolving indexing issues and content duplication
- Mentored editorial team on SEO best practices and on-page optimization
- Conducted competitive content gap analysis to identify high-volume keyword opportunities
- Led schema mark-up documentation for rich snippet eligibility (HowTo, FAQ, etc.)
- Maintained keyword health dashboards and editorial SEO SOPs
- Mentored new content strategists on URL hierarchy, tone, and optimization workflows
About Kidadl
A UK-based edtech and parenting content platform, Kidadl delivers personalized learning and entertainment content rooted in educational psychology. Trusted by parents worldwide for enriching family-friendly content.
Site Assistant
Kidadl (UK)
Oct 2022 – Feb 2023 | 5 mos
Key Contributions:
- Maintained daily CMS updates, plugin upgrades, and UI fixes
- Coordinated performance enhancements and theme modifications with dev teams
- Managed asset organization, versioning, and content formatting standards
- Worked on reducing bounce rates by improving content layout and visual UX
- Made asset folders, media naming conventions, and internal version control
About Kidadl
A UK-based edtech and parenting content platform, Kidadl delivers personalized learning and entertainment content rooted in educational psychology. Trusted by parents worldwide for enriching family-friendly content.
Sr Content Executive (2019–2022)
Teleperformance
Mar 2018 – May 2022 | 4 yrs 3 mos
Key Contributions:
- Developed 1,000+ websites for US SMBs with content, SEO, and UX copy
- Created CTAs, UI labels, and form guidance to improve engagement and clarity
- Balanced fast-paced copy delivery with brand voice, tone, and SEO integrity
- Improved time-on-page and scroll-depth through CTA placement and form guidance
- Worked with QA to reduce client & user friction through message clarity and layout adjustments
- Balanced high-volume copy production with strict quality, SEO, and tone requirements
About Teleperformance
A global leader in digital business services and customer experience (CX). Operates in 80+ countries with over 400,000 staff. Serves enterprise clients across finance, healthcare, eCommerce, and tech — providing outsourced support, digital solutions, and AI-enhanced workflows.
Content Writer
TechDrive Inc
Mar 2017 – Feb 2018 | 1 yr
Key Contributions:
- Authored blog content on trending topics using SEO practices
- Improved organic visibility and time-on-page through keyword integration
- Maintained content consistency across WordPress-powered sites
- Wrote alt-text, meta descriptions, and featured snippet-focused intros
- Optimized blog layout for readability and accessibility
- Enhanced dwell time through storytelling techniques and internal linking
About Kidadl
An IT firm providing writing, blogging, and solutions for their tech about Rera Schemes and other such housing benefits
No Testimonials
Many of my collaborations have been protected by NDAs, which limits public endorsements — but never the outcomes. My portfolio and track record remain the best proof of the value I consistently deliver.
My Professional Writing Abilities
Types of Content
Types of Communication
Types of Communication
Content I plan, create, and optimize for performance
- SEO Blog Articles
- Website Copy & Landing Pages
- Email Sequences & Drip Campaigns
- Ad Copy (Search, Social, Display)
- Content Briefs & Editorial Calendars
- Product Descriptions
- Long-Form Guides & Ebooks
- Social Media Posts & Captions
- Brand Messaging & Value Propositions
- Multimedia Scripts (Video, Podcast, Reels)
Types of Communication
Types of Communication
Types of Communication
Ways I strategize, optimize, or manage customer & brand communications
- Lifecycle Email Marketing
- Lead Nurturing Flows (Manual & Automation)
- Social Media Strategy & Scheduling
- Influencer Collaboration Briefs
- Affiliate Onboarding & Retention
- Chatbot Script Writing
- Customer Onboarding Communication
- Marketing-Funnel Based Segmentation
- Campaign Message Alignment (Cross-Platform)
- Tone of Voice Documentation
Strategy, Execution & Analytics Tools
Strategy, Execution & Analytics Tools
Strategy, Execution & Analytics Tools
Used for research, planning, campaign execution, tracking, and optimization.
SEO & Research
- Ahrefs, SEMrush, Moz
- Google Keyword Planner
- Google Search Console
- AlsoAsked, AnswerThePublic, Socrates, NPDigital
Analytics & Performance Tracking
- Google Analytics (GA4)
- Hotjar, Microsoft Clarity(Heatmaps)
- Meta Pixel, Facebook Insights
- A/B Testing: Google Optimize
Email & Automation
- Mailchimp, Google Scripts
- HubSpot Marketing Hub
- DNS, SPF Records Handling
Project Management
- Jira, Asana
- Notebook Llm, Notion (for Content Ops & Briefs)
- Google Workspace, Slack
Content Creation & Marketing Tools
Strategy, Execution & Analytics Tools
Strategy, Execution & Analytics Tools
Used to create, publish, and manage content across channels.
Content Platforms
- WordPress, Webflow, WIX, Godaddy, DUDA
- SurferSEO (Content Optimization), Ahref
- Quill Bot (Editing & Style), Chat GPT
Social Media & Publishing
- Ai, Zoho, & Hootsuite
- Meta Business Suite
- Google Keyword Planner
Design & Multimedia
- Ai, Canva, Adobe Express
- Figma (Collaboration/UX Feedback)
- Veed, Descript (Video & Audio for content)
Communication & Client Reporting
- OBS (Walkthroughs and Explaination)
- Google Data Studio (Reporting Dashboards)
- Napkin AI (Visual Mapping)
Anthologies
- The Poet's Poetry - Page 33.
- Being Invisible - Page 13.
- Mightnigh Thought - Page 27.
- The Stooped Seraphim - Page 59.
How I Learn
MY DRAWBACKS
I followed a non-traditional academic path, stepping away from two degree programs to pursue hands-on learning and real-world impact. That decision allowed me to focus fully on building marketing systems, leading teams, and delivering results. I value clarity, structure, and outcomes — and bring those principles to every project I take on.
Expert Writing Every Time
Learn The Dualities
As anyone trying to make it through art I'd love your support.
Click above to send your love and support!
Buy me a buzz!
Will you give a hand, please?
I meant a Coffee!!
Its Been Reel Season!
My Poetry & More
Learn The Dualities
As anyone trying to make it through art I'd love your support.
Click above to send your love and support!
Buy me a buzz!
Will you give a hand, please?
I meant a Coffee!!
Photo Gallery
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